Business Strategy

Strategy, advocacy and public affairs

Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as crazy ones, we see them brilliant. Because the people who are crazy enough to think they can change the world are the ones who really do.

“Think Different” by Apple

A strategic mind analyses a series of facts, breaks them down into their elementary components, and reassembles them in an original and unconventional way, giving rise to a new configuration. A strategic mind analyses a series of facts, breaks them down into their elementary components and reassembles them in an original and unconventional way, giving rise to a new configuration.

Strategy is intuition, but also analysis; it is analysis but also vision.

The key to success lies in the speed of understanding phenomena to guide them in the desired direction, and in the speed of reacting to personal, environmental, political, economic, and social challenges.

Zelian is the creative lab able to connect experiences, people, ideas, and projects, with the aim of developing concrete, original, and innovative solutions for your business.

Likewise, we believe that the development of effective, continuous, and professional dialogue with stakeholders and institutions is equally strategic, as well as making the reasons for our positions clear and transparent when necessary.

A 360-degree strategy

What will be the next trends to ride? Does the investment you are about to plan make sense or will it be nullified by future risks? Will that product have a future or will new legal provisions make it practically unsellable?

We think that comprehensive consultancy can help to focus on certain aspects of the business or of the organization itself, providing some useful tools for making medium-long term decisions and becoming architects of one’s own future. And for this we can build ad hoc multidisciplinary and multicultural teams.

Advocacy and public affairs

promoting effective, ongoing, and professional dialogue with stakeholders and institutions, while ensuring clear and transparent communication of one's positions.

Lobbying

for professional and transparent engagement with the political sphere. This is why we endorse the Il Chiostro’s approach and code of ethics.

Networking

to build long-lasting and satisfying professional relationships, develop networks and partnerships, and optimise available resources.

Strategic positioning

to develop winning medium to long-term strategies.

Problem solving

to support the search for the most effective solutions through targeted consultancy, consolidated by direct experience gained in national and multinational companies, consulting firms, and trade associations.

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